Why Jouella Jewellery?

Jouella Jewellery grew from my search for a creative path that truly suited me. As a young Autistic woman, the traditional routes of University or a 9–5 job never felt like the right fit. Crafting did.

I was born and raised in Northumberland, a place whose coastline, history and quiet beauty have always grounded me. Many of the materials I use come directly from those shores — especially sea glass, shaped naturally by the waves into colours and forms you’ll never find twice.

With support from The Prince’s Trust, I trained as a Silversmith and turned my love of design into a business that reflects who I am: my creativity, my connection to Northumberland, and the way I experience the world. Every piece is handmade with care, detail and intention.

Why Jouella?
My name combined with the old French word for joy — Jouel + Ella. My hope is that each piece brings a little joy to whoever wears it.

Autism
I was diagnosed as Autistic at 13, after many years of struggling to understand myself. That diagnosis helped me and my family embrace my differences and build a life that works for me. I experience the world intensely — I notice tiny details, recall things with photographic clarity, and even see colours when I hear music due to Synesthesia.

The world can be overwhelming at times, so creating jewellery from my home studio, with my two cats Margo and Theodora “helping”, gives me peace. My jewellery is shaped by the way I see things: differently, deeply, and with joy.

Responsibly Sourced

Locally Made

Sustainability
I use recycled silver and only buy from reputable UK suppliers with accredited processes.
I try to minimise the use of plastics in my packaging and I'm always looking for more eco-friendly material.
The glass I use in my jewellery is all hand picked by me from the various beaches along the North East coastline, and has been smoothed by the sea naturally. In the 1800's several local glass factories would dump their waste glass into the local rivers, where it would be washed into the sea. Sometimes, if I'm lucky, I find some of these beautiful pieces or a rare piece of blue.
I aim to remove a bag of rubbish on every trip to the coastline. It is disappointing how much rubbish people leave behind but heartening to see other people doing the same on occasion.
I do not use 'tumbled' glass.